Our Mission

What are the pools needed for?

Companies in critical supply sectors participate in the training and planning which are organized by the pools and prepare according to the instructions provided by the pool. For more information on how the pool works and the tasks involved, click here: https://www.huoltovarmuuskeskus.fi/en

Who is Mediapooli intended for? 

Mediapooli is intended for all critical media industry players that want to support society, keep it functioning safely, and keep people informed. Many training sessions of Mediapooli are open to the entire media industry or the security of supply professionals interested in preparedness.

What does Mediapooli do?

Mediapooli maintains a situational picture of the media industry and produces reports that support preparedness work. The pool organizes meetings, training sessions, and seminars.

Mediapooli maintains a situational picture of the media industry and regularly produces reports that support preparedness work. The pool organizes meetings, training sessions, and seminars to support this.

How is the operation of Mediapooli organized? 

Mediapooli is part of the Finnish National Emergency Supply Organization. Administratively, the pool office operates as part of the Finnmedia. Mediapooli has a steering group, chaired by Santtu Elsinen from Alma Media. In addition, the pool has three groups of experts: graphic communication group, electronic communication group, and information transmission group. For more information on the Finnish National Emergency Supply Organization, click here: https://www.huoltovarmuuskeskus.fi/toimialat

For more information of Medialiitto: www.medialiitto.fi

Who funds the pools? 

The pools are funded by the Security of Supply Fund of the National Emergency Supply Agency. More information about the fund can be found here: https://www.huoltovarmuuskeskus.fi/en/organisation/funding-and-legislation

Who works in the pool?

There are two personnel working in the Mediapooli office. The head of preparedness is Tero Koskinen. Senior researcher Senni Jyrkiäinen is a responsible for the pool's research and analysis activities.

Who leads the pool? 

Santtu Elsinen serves as the chairman of Mediapooli. The chairmanship of the pool changes every two years. Additionally, the National Emergency Supply Agency guides all pools in security of supply matters. For more information about the National Emergency Supply Agency, visit: huoltovarmuuskeskus.fi